Direct Mail: Your Business Campaign

proven results marketing direct mailDirect mail is a marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. The term direct mail encompasses a varied range of marketing materials, including but not restricted to, brochures, catalogs, postcards, newsletters, sales letters etc. It has often been stressed upon that direct mail is, in fact, the most efficient and profitable way to get your ideas and plans across to your clients, and also your potential clients. Direct mail has an obvious edge over other forms of advertising in a way that it guarantees to get your message delivered to the desired recipients, and also allows one-to-one correspondence between you and your clients, making dealings easier and more convenient for both parties involved.

Lets start from the beginning! Start by reviewing direct mail campaigns conducted by other companies and firms, and reflect upon their ideas. See what you like, and discard what you don’t; gain perspective. Once you know what you want, and how you want it, start planning and designing. Choose the colors that go in sync with your ideas, brighter colors and attractive words/images, preferably. Furthermore, you can insert stickers, prizes etc. to involve the recipients more. However, you do not need to go through all the hectic procedure on your own, because that is what we are here for! If you need step-by-step guidance, and quality mailing services, contact us at Proven Results Marketing in Houston, TX. For further information, visit us at Proven Results Marketing.direct mail planning

There are three main components to consider while planning out you direct mail campaign. Firstly, the mail lists. At Proven Results Marketing, we will work alongside you to help find your target audience, no matter what. We have an experienced list team, which will guide you through and through. Once you have decided on your mailing list, or target audience, you need to decide what kind of campaign do you want to run; do you want flyers, magazines, postcards or what? With so many options available, it is only natural to get confused, and again we’ve got you covered. Our experts will guide you and show you prospects that are profitable and beneficial to your organization. Lastly, we will help you choose your mail class. It refers to the processing category for which your mail will be delivered to and distributed by the U.S. Post Office. Our officials at Proven Results Marketing will familiarize you with the different types of mail class and help you choose the one that is suitable to your type of campaign.

Recently, a debate has sprung up between direct mail, and online marketing. Companies are shifting towards the Internet, and opt for tactics such as social media marketing. Certainly, online marketing is cheaper and cost-effective, but is it really worth it? Can online marketing methods really replace mail marketing? It cannot be argued on that direct mail certainly has an edge over social media marketing. According to recent research statistics, the response rate for e marketing is only 0.12%, while that of mail marketing is 3.4%. Also, 50% of the people pay more attention to direct mail than other forms of marketing.  These stats prove that mail marketing is more profitable and has greater benefits.

Direct mail package

One of the most obvious advantages of mail marketing is that you have the chance to stand out. Unlike email, direct mail promotes a bond between you and your clients. They will remember receiving your mail package while buying or dealing with you. Also, your mail package can be personalized, and therefore exclusive. You can choose to send out deals, mini-gifts or coupons in your mail package to attract the customer. This immediately develops your clients’ interest in your services and goods, and they return to you.

Also, direct mail is simple. There are no complicated analytics or tactics required, as compared to online marketing. Its easier measuring the response rate, and to determine whether your targeted audience has received your promotional goods or not.

Talking about targeted audience, it is easier to sort out your mail list based on the recipient’s demographics etc. You know much more than just a person’s email ID, and that helps sending out mails to only those who will be interested. This is necessary, because if you send out mails to uninterested parties, you will only get cold calls. One of the most important business tactics is that you should be prepared for a hundred no’s before you can get a few yesses. Through mail, you can cut down the risk of rejection and indifference by creating a feeling of warmth and friendliness.

How many of us actually read promotional emails, instead of moving them to our junk or spam folders?  In all honestly, not many of us do. Through mail, you ensure that your brand directly and physically reaches a potential customer, and that feels more like an invitation that just unneeded spam mail. Therefore, we can guarantee that choosing a direct mail campaign will take your sales to a while new dimension and level.

Of course, if you are a starter at this, you will need help and guidance and at Proven Results Marketing, we do just that. Especially if you need help with mailing, or any other marketing services too, contact us at provenresultsmktg.com. And if you’re in or near Houston, TX schedule a meeting with or experts.