Direct Mail in a Digital Age

Direct mail advertising is More Trustworthy

With increasing technology grows a real concern for privacy. Phishing scams are very common and people don’t normally trust attachments and links contained in an email. Also, you don’t get choices with email….you get a subject line or headline. That’s it. Sometimes that just isn’t enough. People are apprehensive and finicky in the online world….

even the simple words you write could be mistrusted. And remember, you can’t believe everything you read on the Internet, right? Consumers are sure to trust your direct mail sales piece over a suspiciously fancy email.

Stand Out from the Crowd

If you want to stand out to your potential customers, you must do something different than what your competitors are doing. Everyone can send an email, but direct mail is something special in this current age of technology. Research shows that direct mail connects with customers on a much deeper emotional level and provides a much higher response rate. Direct mail creates the opportunity to be much more impressive than a simple, monotonous email.